San Carlo Classic Potato Chips

San Carlo’s are N°1 Italian Potato Chips and they come in so many delicious flavors that every taste is met and every Italian aperitivo can be personalized for you!

A bit of history… Founded in Milan, in 1936, San Carlo represents more than 80 years of food family business, passion, entrepreneurship and innovation: it all started with a small Rotisserie near the San Carlo Church in Milan, from which the Vitaloni family took this lucky name.

Fast forward to 2020 when San Carlo creates “la VITA è BUONA” - Life is Good - line to promote its iconic chips all over the world! “la VITA è BUONA” packaging is inspired by some iconic Italian landmarks and traditions: can you recognize them all?